Give buyers the present they want this Christmas

The days are ticking by and as each one passes we are a step closer to jingle bells and the festive season.  With tinsel on the shop shelves and Christmas adverts filling our screens, it’s a reminder to to get ready before it’s upon us.  It doesn’t matter if you’re planning to place your home on the market now or at the beginning of the year, we have some great advice that will help you give buyers the present they want this Christmas.

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Photo ready

You’ve decided to wait until after Christmas to place your home on the market in Rickmansworth & the surrounding areas but want to make sure you don’t miss the New Year rush.  You may or may not know that one of the busiest times on property portals is between Christmas and New Year.  As everyone is opening their presents and enjoying time with family and friends, millions of us are thinking about the future with a new home in our sights and scrolling through online property porn.

Having your home’s marketing material ready to launch for this period is essential – you don’t want to miss the opportunity to impress those eager buyers wishing to make a new start with a new home in 2020.  The sooner we can take your photos before you put up your decorations the better, this will allow your buyers to see those all-important key features of your home rather than being distracted by your stunning Christmas tree and singing reindeer.

Make room

We always advise that before you place your property on the market you consider decluttering your home, and there isn’t a better opportunity than at this time of year.  Your children’s rooms may be bursting with more toys than a store could hold, your cupboards spilling over with stuff you really don’t need, and a shed and attic that, honestly, you couldn’t say what’s in there.  And in a few weeks’ time, Father Christmas will be bringing a whole pile of new things for your family to enjoy – that’s if you’re on the nice list of course!

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Who needs more stress at Christmas with trying to declutter just to make room for your new presents?  Why not put the hard work in now, so you can simply enjoy the season – it will also help you to stage your home for sale.

Less sparkle

It’s the most magical time of the year, but buyers are looking to buy your home, not Santa’s grotto.  This is why when it comes to staging your home at Christmas you need to think about your buyers without losing the sparkle of the season.  You know the main features of your home, keep any decorations in these areas minimal so they speak for themselves.  Paring back your décor will also make it easier to clean and tidy should a last minute viewing be requested.

Make a scene

When it comes to finding the house you want to buy, it’s a feeling.  Buying a property is an emotional experience and if your home can’t pull buyers’ heart strings at Christmas, then when will it?  Where possible, make sure your fire is lit for each viewing – whether electric or multi-fuel, the sight of a flame makes any room feel cosy.  No one wants to walk into a dark room, so make your decorated rooms feel magical with Christmas lights and lamps.  Make your bedrooms feel snug and warm with lamps and textured accessories, and if you want to pull out all the stops, bring your kitchen to life with seasonal scents.

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Season to be jolly

With presents to buy, parties to attend and family to see, the next few weeks are certainly going to be hectic.  At Trend & Thomas we don’t want to add to your stress, but we also want to ensure that you never miss an opportunity to sell your home.  We undertake all viewings on your behalf, but there may be a viewing request that is on an evening or Sunday.  The more open you are to letting potential buyers view when they are free, the easier it will be to sell your home.  By working together we can hopefully give buyers the present they want this season.

Wishes and dreams

Even though you’re looking to sell, you’re also dreaming of a new home.  If you’re planning to stay in the area, we may be able to grant your wish.  Imagine being made aware of properties coming onto the market before they are advertised, and having a local estate agent proactively trying to find that house for you to make your next home? Well it’s the time of year where anything is possible.

Jingle all the way

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There is no time to wait if you’re looking to move in 2020, give our sales team  a call on 01923 773 616 and let us help you jingle all the way to a sale.

 

Trend & Thomas asks, Is OnTheMarket.com InTheMarket?

You may have heard the rumble of activity amidst the online property portals open to Estate Agents recently and we wanted to give you our summary of the situation and how it will affect our clients and marketing plans.

Last Monday saw the arrival of a new online portal called OntheMarket.com

This poZoopla logortal does a very similar job to the existing market leaders Rightmove and Zoopla with one very large difference – this portal is owned and operated by a consortium of Estate Agents. Emerging quite simply because Agents were tired of the duopoly of the big players causing mounting fees and very little in return. The fees were increasing, functionality was not improving and Agents felt duped that they were losing control of their marketing choices.

Screen Shot 2015-02-01 at 21.35.47For this reason the concept behind OntheMarket.com was excellent. An advertising and marketing choice created by Agents, for Agents with hugely reduced fees in comparison to the existing portals & potentially providing much needed competition to the market with the hope it would reduce the stronghold of Rightmove and Zoopla.

All admirable goals and we support the concept wholeheartedly. Trend & Thomas not being shy of a little competition to the market…with 6 Estate Agents in the High Street it’s not a game for the faint-hearted! However, in order to shake things up, OnTheMarket.com had one very serious condition – in order to join, benefit from hugely reduced fees and gain shares in the burgeoning company – you had to drop one of the other main portals – Rightmove or Zoopla.

The arrival of OnTheMarket.com has been a long term process and we have been watching the development of the portal over the past 12 months along with the reactions of Rightmove and Zoopla, other Agents, the press and most importantly, the public.

OnTheMarket.com launched last Monday and we have watched the week with interest.

Our findings after week one:

  • OnTheMarket logoNot enough budget to provide TV Advertising to match the competition
  • Not enough budget to ensure market leading functionality
  • Not enough diversity of properties listed to make it the go to portal for buyers, tenants.

So after a year of research and debate Trend & Thomas would like to announce our 2015 advertising and marketing decision – we will be staying with Rightmove & Zoopla.

Despite the great shake up OnTheMarket.com can give the industry and the attractive reduction in fees, we have come to the decision that the best interests of our clients are foremost and the giants of Rightmove and Zoopla have much bigger budgets, better current functionality, more exposure to the public and more back end support to fix issues and develop future technology.

While we herald the success of OnTheMarket.com we don’t feel it will currently give our clients & their properties the best advertising and marketing exposure. For the time being it will actually reduce the number of people being exposed to their property. From our research in this first week of OnTheMarket.com there is over 80% more online activity via Rightmove alone in our local area, than there is via OnTheMarket.com

We will continue to monitor developments and report any updates and news to you, but for now we are staying with the market leaders for the sole benefit of our clients.

OnTheMarket is not currently InOurMarket – but you can help us with our research by answering our poll: